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Privacy Policy

Effective Date: 25.2.2025
Last Updated: 25.2.2025

Welcome to RIVO. Your privacy is important to us. This Privacy Policy explains how RIVO ("we, "us," or "our") collects, uses, shares, and protects your information when you interact with our website www.rivo.run, mobile application, smart insoles, and related services (collectively, the “Services”).


By using our Services, you consent to the data practices described in this Privacy Policy. If you do not agree, please refrain from using our Services.

1. Information We Collect

We collect different categories of information to provide you with a personalized and optimized running experience.

1.1 Information You Provide to Us

  • Personal Information: Full name, email address, phone number, and billing details.

  • Account Data: Username, password, profile photo (if uploaded).

  • Running & Fitness Data: Training goals, activity history, weight, height, age, and performance metrics.

  • Payment Details: Processed securely via third-party payment processors (Stripe, PayPal, Apple Pay, Google Pay).

  • Customer Support Data: Information you provide when you contact us.​

1.2 Automatically Collected Information

  • Device & Usage Data: IP address, browser type, OS, device identifiers.

  • Activity Metrics: Speed, cadence, footstrike pattern, ground contact time, vertical oscillation.

  • Cookies & Tracking Technologies: Behavioral analytics and preferences (See Section 7).​

1.3 Information from Third-Party Integrations

  • Health & Fitness Platforms: If you link Apple Health, Google Fit, Strava, Garmin Connect, or other services, we may collect relevant data such as steps, heart rate, and performance metrics.

  • Social Media Logins: If you sign in via Google, Facebook, or Apple, we receive basic profile details.

  • Marketing & Analytics Partners: Data from third-party providers to enhance user experience.

2. How We Use Your Information

We use your data to enhance your performance, improve our products, and personalize your experience.


✅ Performance Insights: AI-powered coaching, personalized feedback, and training recommendations.
✅ User Experience: Customizing the app based on your preferences and past activities.
✅ Security & Fraud Prevention: Detecting unauthorized access and protecting your account.
✅ Marketing & Communications: Sending promotions, offers, and event updates (with your consent).
✅ Legal Compliance: Meeting legal, tax, and regulatory obligations.

3. How We Share Your Information

We do not sell your personal data. We share your information only when necessary, and under strict confidentiality agreements.


Categories of Recipients:

 

  • Service Providers: Cloud storage (AWS, Google Cloud), payment processors, and customer support tools.

  • Research & Development: Aggregated, anonymized data for improving AI-driven coaching algorithms.

  • Legal & Regulatory Compliance: If required by law, subpoena, or legal process.

  • Business Transfers: In case of a merger, acquisition, or asset sale, subject to appropriate safeguards.


🔐 Your data is never sold or shared for advertising purposes without explicit consent.

4. Data Retention & Deletion

We retain your data for as long as necessary to provide the Services, comply with legal obligations, and improve RIVO’s AI coaching systems.

 

  • Account Data: Retained while you use our services. If inactive for 24 months, we may delete it.

  • Fitness & Performance Data: Retained for analysis and training insights but can be deleted upon request.

  • Payment Data: Processed securely and stored as required for tax and financial compliance.


🔍 You can request account deletion at any time via legal@rivo.run.

5. Your Rights & Choices

Depending on your location (EU under GDPR, California under CCPA, and other applicable laws), you may have the following rights:

 

  • Right to Access – Request a copy of your data.

  • Right to Correction – Update or correct inaccurate data.

  • Right to Deletion – Request deletion of personal data (subject to legal exceptions).

  • Right to Restrict Processing – Limit the ways we use your data.

  • Right to Data Portability – Export your data for use elsewhere.

  • Right to Opt-Out of Marketing – Manage your email and notification preferences.


📩 To exercise your rights, contact legal@rivo.run. We will respond within 30 days.

6. Security Measures

We implement advanced security protocols to protect your data, including:


🔒 Data Encryption – All data is encrypted in transit and at rest.
🔒 Multi-Factor Authentication (MFA) – Enhanced login security for your account.
🔒 Regular Security Audits – Compliance with ISO 27001, SOC 2, and GDPR security
standards.
🔒 Access Controls – Restricted employee access to sensitive data.


Despite our efforts, no system is 100% secure. We recommend using strong passwords and enabling MFA for added protection.

7. Cookies & Tracking Technologies

We use cookies, web beacons, and tracking pixels to enhance your experience.

 

  • Essential Cookies: Required for website functionality.

  • Analytics Cookies: Google Analytics, Hotjar, and similar tools for performance insights.

  • Marketing Cookies: Used only with your explicit consent.


📌 You can manage your cookie preferences in your browser settings. See our Cookie Policy for more details.

8. International Data Transfers

If you use RIVO from outside the EU, US, or UAE, your data may be transferred to regions with different data protection laws. We implement:


🌍 Standard Contractual Clauses (SCCs) for international data transfers.
🌍 Data Minimization Principles to store only necessary data.
🌍 Privacy Shield & Similar Agreements for US-EU data exchanges.

9. Children’s Privacy

RIVO is not intended for individuals under 16 years of age. We do not knowingly collect data from children without parental consent. If you believe we have collected data from a minor, contact us for deletion.

10. Updates to This Privacy Policy

We may update this policy periodically to reflect new features, legal changes, or industry best practices. Updates will be posted with a "Last Updated" date. If changes are significant, we will notify you via email or in-app notifications.

11. Contact Information

If you have any questions or concerns, please get in touch with us:


📍 RIVO Europe Ltd. - 12 Hay Hill, Mayfair, London, W1J 8NR
📍 RIVO L.L.C (Dubai) - Dubai Business Bay, Bay Square, Building 04 Level 02
📍 RIVO US LLC - 200 Spectrum Center Drive Suite 300, Irvine, CA 92618


📧 legal@rivo.run

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